The ListYou
You build the prospect list yourself, in the gaps between client work.
Case Study 02 / 09
Outreach Engine
Sales was one of the four workflows I removed myself from, and outreach went first. I stopped writing my own cold messages and follow-ups, and there's a letter on this site about it. The letter is the record. This page is the system.
06 Steps Before
01 Stays Yours
The Record · I Stopped Doing My Own Outreach
01The Workflow, BeforeEvery badge is you
The ResearchYou
You read each company's site looking for one real thing to say.
The First MessageYou
You write every opener from scratch, because templates read like templates.
The Follow-UpYou
Follow-ups go out when you remember them, which is some weeks and not others.
The ReplyYou
Replies sit in your inbox with everything else that wants you.
The PipelineYou
Outreach stops every time delivery gets heavy, so the pipeline empties on a delay.
02The Same Workflow, Running on AgentsSame steps, new owners
The ListAgent
The list builds and refreshes itself against a profile you wrote once. Mine is one sentence: founders running agencies who are still the whole sales department.
The ResearchAgent
An agent reads each prospect before anyone writes to them: the site, the work, the one real thing worth saying.
The First MessageAgent
Openers get drafted one at a time from the research: one prospect, one message, nothing batched.
The Follow-UpAgent
Follow-ups go out on schedule whether your week was good or not.
The ReplyYou
A real reply pulls you in, and from that message on, the conversation is human.
The Hand-Off · The moment it's a conversation, it's you
The PipelineAgent
The engine keeps running while you deliver, so heavy weeks stop emptying the pipeline.
03The System MapYou sit outside the loop
List Builder
Researcher
Opener Writer
Follow-Up Clock
The Engine
Real Replies Only
YouOutside the loop
04The ArtifactsWhat the engine produces
The Prospect Brief01 / 02
The Send Log02 / 02
05What Stays Yours
-
You
The bar. Who's worth writing to is a judgment call, and it stays yours.
-
You
The conversation. The machine opens doors. It doesn't walk through them.
-
You
The meeting. When someone says yes, it's your face on the call.
-
You
The voice. Before the engine writes to anyone, you read its sample openers and mark them up. Every send after that runs on the voice you approved.
06The Verdict FrameWhat a session would call this
In a session, this workflow gets one of three verdicts: automate it now, fix it manually first, or leave it alone.
Outreach is the textbook "fix it manually first." If your messages never landed when you sent them by hand, an agent sends the same silence at scale. The engine earns "automate it now" after the manual version has produced real replies. And if referrals already fill your pipeline, leave it alone. There's nothing to automate about a phone that already rings.
Sixty minutes. The spec for this, written live.
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